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Engineering Insights: Machine Learning Methods Behind Marketing Intelligence Origami Logic

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All Rights Reserved Privacy Policy 303 Bryant St, Mountain View, CA 94041 info@origamilogic.com Origami Logic is a marketing analytics company that helps teams master their marketing performance by letting them see what's working and what's not, so they can optimize their efforts. Thousands of marketers and global brands like P&G, HP, JCPenney, Intel, and Omni Hotels, trust Origami Logic to help them unify and refine their vast array of marketing data, across every channel and platform, and let them search and organize it in real-time, in whatever way makes sense to them, so they can better understand their marketing efforts and improve their overall impact. Origami is funded by top-tier investors Accel Partners, Icon Ventures, NextWorld Capital, DAG Ventures, and Lightspeed Venture Partners. Origami Logic is a marketing analytics company that helps teams master their marketing performance by letting them see what's working and what's not, so they can optimize their efforts.


Telling the Story of Data

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Mathematics has always attracted those brilliant few who see more than ones and zeroes. Some mathematicians -- like Alon Amit co-founder and VP of product at the marketing analytics platform Origami Logic -- look beyond figures and see stories. These stories are the bread and butter of a data scientists, individuals who thrive in the sea of data that has swallowed many marketers by bringing context to numbers. "A lot of the work of data science, machine learning, algorithms is not in the making of algorithms themselves, but in the handling and transforming of data [and] getting data to the right place and making sure it's clean and consistent," Amit says. This is the supreme challenge of the modern marketer, taking disparate datasets from multiple sources and channels, and making that data make sense.